Use a well-known brand to raise awareness about climate change.
Since The North Face is a brand of clothing dedicated to extreme cold and expeditions and the symbol of global warming is the polar bear, combine both was making sense.
The Polar bear watches helplessly as its environment melts around him and that is how I represented him. Looking up at one of the arches in the original logo that protects him, but unfortunately melting.The baseline is here to remind everyone that we are all affected by global warming, «Our Nature, Our World».
